Heckscher Foundation for Children
I am currently the director of communications. I began working with the foundation in early 2017, when it invested over $2.5 million to develop an app that levels the playing field for low-income students navigating the NYC high school application process. I developed a media relations strategy that was executed in collaboration with NYU Steinhardt, resulting in placements in The Wall Street Journal, DNAinfo NY, amNY, Chalkbeat NY Rise & Shine, NYMetro Parents, and others.
I was the first communications professional to be hired in this nonprofit’s fifty-year history (just in time to promote the milestone) and was charged with putting an under-the-radar brand, SEO Scholars, on the map. My strategy involved launching a program website, social media presence, media relations plan, print/digital/video marketing and recruitment materials, and internal branding guides. In just over three years, I secured over 25 media placements, four high-profile speaking engagements, and was part of a team that not only saw the program double in size but welcomed private equity pioneer Henry R. Kravis as chairman of the board.
This Canadian nonprofit is working to raise its profile among US education journalists, thought leaders, and educators. My approach involves a site relaunch (still in the works) and media relations campaign. The two-phase project charter for the site relaunch involves a working team of ten and a scope that covers branding and internal communications. Our media relations strategy has resulted in placements in the US and Canada and a press event featuring math education experts and academics in conversation with The New York Times journalist David Bornstein. (As part of that event, I produced this video which helped to cement new funding relationships in the States.)