Heckscher Foundation for Children
I am currently the director of communications. I began working with the foundation in early 2017, when it invested over $2.5 million to develop an app that levels the playing field for low-income students navigating the NYC high school application process. I developed a media relations strategy that was executed in collaboration with NYU Steinhardt, resulting in placements in The Wall Street Journal, DNAinfo NY, amNY, Chalkbeat NY Rise & Shine, and NYMetro Parents. I’ve also led PR campaigns for the foundation in collaboration with Nudge4 Solutions Lab, ideas42, and The Black Sheep Agency, and the relaunch of our website with the team at Everything Type Company.
I was the first communications professional to be hired in this nonprofit’s fifty-year history and was charged with putting an under-the-radar brand, SEO Scholars, on the map. In just over three years, I secured over 25 media placements, four high-profile speaking engagements, and was part of a team that not only saw the program double in size but welcomed private equity pioneer Henry R. Kravis as chairman of the board. My strategy involved launching a program website and social media presence, creating new marketing and recruitment materials, and developing internal branding guides and a media relations plan. I also produced print newsletters and e-newsletters, and videos.
This Canadian nonprofit is working to raise its profile among US education journalists, thought leaders, and educators. My media relations strategy resulted in placements in the US and Canada and a press event featuring math education experts and academics in conversation with The New York Times journalist David Bornstein. (As part of that event, I produced this video which helped to cement new funding relationships in the States.) I also created a two-phase project charter for a website relaunch (still in the works) that includes the development of new branding guidelines and internal communications tools.